Technological rationality and social control ( it could be revised) Term Paper

Technological rationality and social control ( it could be revised) - Term Paper Example Such, just when we thought that our fascination is a manifestation of being able to keep up with what is the latest, it is in fact became a source of our bondage – a shackle that we cannot see whom we have unknowingly and voluntarily chained ourselves to become unfree. Herbert Marcuse identified the root of our enslavement to technology in two distinct needs of which he lucidly differentiated. He identified that there are two needs of man in particular and society in general to be â€Å"true needs† and â€Å"repressive needs†. True needs are those needs that needed to be satisfied with things that we cannot live without that we â€Å"truly need† in order to live. We can call them necessity such as food, shelter and some amenities in life such as transport which is driven by technology. â€Å"Repressive needs† are those needs that we really do not need but we may actually want. The list is long because want can never be satisfied in the first place. The invention of technology used to belong in the category of â€Å"true needs† where it truly helped us to make things easier and our lives better. Its advances has civilized us and made us more productive. In gratitude, we laud these advances but overdid it to the point that we became beholden to them. Our increasing dependency towards technology propelled it to advance beyond our true needs as capitalists expanded its use to become a source of profit and control that it became â€Å"repressive needs† because it no longer serve our â€Å"true needs† but rather invented needs that are unnecessary. What used to be or could be a tool for liberation now became a source of enslavement of which we all are willing to be shackled. It is not only the capitalists who used it to enslave society because the government too had its share of using it to control society and nations. Marcuse identified the government use of technology to unfree us by using it in weapons and pr opaganda. Basically a tool of war – weapons in fighting through military hardware (weapons) and winning the heart and minds of the population through media (propaganda). It is interesting to note that Herbert Marcuse’s One Dimensional Man was published in 1964 during the height of cold war between United States and Russia yet the realities it portrayed is still relevant today especially the use of technology to control people. It may not be as direct as it used to be during the cold war where government used the technology of media to sow hatred and animosity among its citizens against its enemies but it is still present today. We can gleaned from different government advertisement such as the advertisement of Homeland Security where it always advertise the possibility of terror attack and always ask the people to report and cooperate to authorities about any untoward incident. At the onset, it may sound harmless and even helpful but if we dig in deeper on the subtleti es of its meaning, it is basically asking the people to be subservient to government by sowing fear in them about an enemy, imaginary or real and presenting itself as its protector to control them. Generally, we are also unaware of how technology is used by the government to control people through the use of weapons. We often wonder why America has enemies that hated it so much to the point of blowing themselves up such as the case of suicide bombers. Marcuse provided a perspective that It is because of the government’

The Marketing Mix and Key Stakeholder Groups for Ryanair Airline Assignment

The Marketing Mix and Key Stakeholder Groups for Ryanair Airline - Assignment Example This research will begin with the statement that in order to amplify the sustainability and reputation in this age of extreme aggressiveness, it is the stakeholders, who might present positive strategies and policies for the growth the organization. This is because, stakeholders are recognized as those individuals, in which the organization is entirely dependent over a long period of time. Moreover, varied types of internal motives and desires of these stakeholders get fulfilled due to the increase in the organizational productivity and profitability. Other than this, the stakeholders are those individuals, who get affected by the implementation of varied types of inventive activities by the organization. This section identifies the prime stakeholders of Ryanair Airline that offers significant impact and influence over organizational activities are employees, pressure groups, and shareholders. Employees: employees are considered as the internal stakeholders of an organization and pla y a very vital role in organizational improvement. This is because; it is the employees or the human resources of an organization that dedicates his or her total commitment so as to amplify his level of performance or goals. Similarly, the employees or human resources of Ryanair Airline might try to present effective attitude, behavior as well as services so as to satisfy the requirements of the customers. Only then, the reliability and trust of the customers over the hospitality of Ryanair Airlines might get enhanced that may improve the brand image and market share of the brand. Other than this, if the level of hospitality of the employees of Ryanair Airlines is extremely praise-worthy, then the range of customers might get increased that may amplify the profitability and productivity of the organization. However, in order to maintain such type of hospitality, the employees need to offer extensive training and development workshops so as to improve their communication skills and i ntelligence power. Apart from this, in order to make the employees as the most profitable assets of Ryanair, effective communication and participation system need to be implemented, at the time of developing any strategy or policy.